Saturday, February 6, 2010

The Advantages and Disadvantages of Sourcing Blog Content from Article Farms

Bloggers everywhere often have a problem. Sometimes, it is just so hard to get content regularly into blogs to keep them fresh with new material. This is especially true for those who manage more than one blog at a time. One solution that some bloggers use is to source content from article farms. There are lots of them online and a little search typing in "free articles" or "download articles" in your search engine will give good results.

With articles farm sites, it's easy to pick a topic and copy an article you need for a blog post. Different article farm sites have terms of use which you must observe. Often, they would require that the article be used as is and without modification. They would also request that the author of the article be included and credited. Easy, right?

While it's convenient using article farms and the advantages are obvious, there are also disadvantages. One is that you can never know if the article contains accurate information. The author of articles may appear knowledgeable, but sometimes, they are really made by inexperienced persons. Some articles can also be poorly-written and if you're not a writer, you may end up with an article that's bad enough for your readers to exit from your site in a jiffy! You must also remember that you're not the only one who has access to the article you're eyeing. Others may copy it for their own sites and you will likely end up with an article that is found all over the Internet.

If you can't help but to use an article farm for content that you really need in a hurry, then make sure that you read the article and do some checking on the content. You might be surprised that some facts may not be accurate and that formatting, spelling, and grammar may need fixing. Of course, if the site's terms and conditions prevent you from editing, you can just use the article as a basis for writing a fresh one. If it's being an authority on the web and page ranking you're after, it's better to make your own articles.

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Sunday, January 17, 2010

How to Make Your Tweets Count in Real-Time Search

People have learned to tweet. There's been over a billion and two million tweets since late in 2008 and the popularity of tweeting has made the "tweet" the word of the year! The simplicity of using Twitter to announce what you are doing and what you want other people to see has made it so popular that the Twitter service is now being used for publicity and marketing from actors, to politicians, to bloggers who want to be noticed. But do you really know how your tweets fare in real-time search?

For those of you who use Twitter for promotion and marketing, how to make tweets rank higher is search is important. Since Google has been tinkering on its real-time search services, it has given some clues on how your tweets will rank in its search results. Microsoft's Bing Search has also revealed some useful tips. The two companies have actually made deals with Twitter regarding content-access to tweets for availability in real-time searches.

According to Bing, if you have a lot of followers, your tweets may rank higher. If your tweets are similar to others, it may get ranked lower. Amit Singhal, who's connected with Google, said in an interview with Technology Review, that while Google also ranks tweets based on followers, it also considers how reputable the followers are. It could mean that if more of your followers are "authorities" on different things, you yourself are likely to be an "authority" since they take the time to follow what you're tweeting. It's been known for a while now that Google has a link-popularity system where having links from reputable followers help your content be "classified" as authoritative and thus, rank higher. He says it is like a "form of recommendation."

So, if you are serious about a subject matter but the content is not worthy enough to be followed by experts and reputable enthusiasts, it may not rank too high, theoretically. If you have less serious content that gets lots of traffic, like a trashy sexy site, with lots of links to it, your tweets on site posts may not rank high if the sites that link to you are also trashy sites. Things may go your way if you have more serious content that's really useful for reference.

Things may still be a bit vague on how Google ranks tweets (Google has never fully revealed details on its ranking system), but Google has always reiterated that quality content matters. If you have a site that's really useful and informative, it will definitely get Google's attention. Just keep that in mind and your tweets will likely get a life of their own.



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