Marketing with Google+ Hangout: 3 Reasons It's a Must

Hangouts have become hot with online marketers these days, with Google+ hangouts being one of the preferred choices to market businesses online. Are you missing out? If you want to do marketing with online hangouts, then you need to know 3 things to get ahead.

Encourages Engagement

There are many ways to get people to engage with you online, and one of the best ways is to use a hangout like Google's. A hangout can encourage your customers to be social on a platform where you get real-time customer views of your products. Research stats from EXPO show that reviews from consumers are 12 times more trusted than descriptions from manufacturers.

You can increase engagement tarting with the title for your hangout which should be interesting enough to be clicked on by your audience. Once you catch their attention, then you can give them a reason to stay or keep coming back. One good way is to schedule regular weekly hangout events such as interviews that revolve around your business.

All-in Presentation Venue

By creating a hangout, you create a place where you can invite an audience to listen to you talk about your business and whatever you have to offer. A hangout can be like a conference where everybody has a chance to speak, or if they choose to, they can simply listen to you deliver a presentation.

You can live-stream a video to YouTube publicly in the Google+ Hangout. This shows how you are not limited by location when you use an online hangout. You can record your hangout session and make it available to be played online. Since studies show that meetings with potential customers contribute to increased sales, then using a hangout can be a goldmine of conversions.

Free Tools to Use

Perhaps the best feature of online social media hangouts is that they are free to use and come with free apps that can help you make the most out of your hangout experience. A good example is the Google Hangout Toolbox app, where you can have part of your screen to display visuals relevant to the topic at hand.

Another free tool in the Google Toolbox is Comment Tracker which allows you to extract comments from social media sites like Twitter. This comes in pretty handy for instant feedback from around the Web.

If you find that creating and using a hangout can be helpful to your marketing, then these three things can help you get ahead in your business. But be sure to test things first and be familiar with the hangout platform you intend to use so you minimize the chances for errors.

Google Hangout Marketing: The How and WHY