Don’t Leave Your Google Ranking Up to Luck: Top 4 SEO Strategies

Effective SEO uses tried and tested strategies to optimize your chances to come out on top of search engine results. Don’t leave your Google ranking up to luck. Employ these 4 basic strategies to direct the organic searches of your target market to your site.

Place the Right Keywords in Your Content. Keywords enable your target market to find your site. So basically these are the words your prospective customer would type into a search box that the search engine should be able to match to your website, blog article, Facebook page, and other sites, to land you a good spot on its search results list. But it takes more than just good guesswork, second guessing, or even logic, to choose the right keywords so you get picked up. Every search engine has rules concerning keyword usage, such as relevance to content and number of mentions, and if you deliberately break these, you could end up not found, marked as spam, or blocked by the search engine.

Place the Right Keywords in Your Metadata. Well-placed keywords in your metadata (the text elements describing your document that are part of the page but not of the actual content), act pretty much the same way as keywords in the text of your web page. These are just as important to your content getting picked up and are also subject to the same search engine rules.

Build Links that Go Back to You. Link building to up your Google ranking is basic SEO practice. It works if you can get backlinks to your site inserted in other relevant sites—let’s say your published comment with your URL in someone else’s popular blog—that is do follow.

SEO through Rich Content. This is the best strategy in the online battle for rank supremacy. By using rich content that gives to your audiences and keeps on giving (useful information and sought-after content), you can build your business online. Google has said it time and again… Content is king. If they say so, it must really matter.

Don’t forget to keep monitoring changes in search engine rules, because these are bound to affect even the tried and tested SEO strategies such as relevant keyword use and backlinking.